It is interesting to read on the forums on geoexchange.org that the demographic for geoexchange systems is generally 55+ year old men (and some 18-35s also).
This must fit in with accepted marketing wisdom that men are “early adopters” – and although geoexchange is not new, it is just now gaining acceptance. Let’s face it, the whole concept of heat exchange systems is not nearly as simple as burning fossil fuels to get heat or even as simple as absorbing solar thermal heat.
Looking at mechanical drawings for a geoexchange system for most of us requires a little trip down memory lane back to science class – physics, specifically!
Call to action: Ladies, get in there, go geo, go green, get with the program!

Everyone has to watch this movie